FROM WARMTH DISPENSER TO STREET STYLE MUST-HAVE
The history of the hoodie begins innocently. Champion designed its first hoodies in the 1930s. The target group: New York warehouse workers who suffered from wind and cold. But athletes also quickly took a liking to the hoodie. Thanks to the fleece lining, kangaroo pocket for the hands and hood, they could keep warm even when training outdoors. A style that was immortalised on screen in the boxing epic Rocky. Sylvester Stallone, in a greying hooded sweatshirt, hitting frozen animal carcasses. There's no better way to sum up the simplicity and functionality of the garment. But the hoodie experienced its greatest transformation a few years later. Sprayers from the emerging New York hip-hop scene also celebrated the hoodie. With the hood pulled deep into the face, it was possible to tag on underground cars without immediately being recognised by the law. Since then, at the latest, it's hard to imagine street style without the hoodie.
CHAMPION HOODIE MENS: CUDDLE FACTOR IN THE HOODED SWEATER
As the pioneer of hooded sweatshirts, Champion has always focused on special comfort and freedom of movement. That's why all the brand's hoodies are made almost exclusively from high-quality, natural materials such as cotton or linen. Cuddle factor guaranteed. So it's not just warehouse workers, athletes and sprayers who appreciate the hoodie. In the meantime, pretty much every inhabitant of the northern hemisphere who wants to step outside in the colder months of the year has come to appreciate the hoodie.
CHAMPION JUMPER WITH CASUAL NEW YORK RETRO APPEAL
The classic Champion hoodie not only keeps you warm, it also makes a fashion statement. The look exudes timeless authenticity. Champion jumpers stand for sporty basics with recognition value and casual New York retro appeal. The graphic logo on the chest or sleeves, finished with fully ribbed trims and kangaroo pockets round off the icon. Side panels at the cuffs, hem and neckline provide additional warmth regulation - and still guarantee freedom of movement. Behind this, by the way, is the most innovative tailoring art: because the production of the hoodies is patented. To prevent shrinkage in the vertical direction in the washing drum, the fabric is processed in the transverse direction. ""Reverse Weave"" is the name of the idea behind it, which has been the basis for a clever and robust Champion sweatshirt for 80 years.
KYLE JENNER, DRAKE X RIHANNA WEAR CHAMPION JUMPER
It's no wonder that Champion brand hoodies are at the top of the athleisure wave. Stars like Kylie Jenner, Drake and Rihanna love the classic Reverse Weave Blushed Fleece models. What hardly anyone knows is that Champion is celebrating its 100th birthday in 2019 - and is fresher than ever. The unmistakable ""C"" worn by artists, athletes and creatives around the world has become a symbol of urban lifestyle. The Champion Hoodie has long since arrived in the fashion world. Wearable in the office, but also to Fashion Week. The hooded jumpers are loved for their simplicity, which can be combined in an incredible variety of ways with all kinds of favourite looks.
CHAMPION HOODIE COMBINED WITH BIKER BOOTS
For the men of creation, it's easy: combine Champion jumper men's models with jeans or chinos. Retro sneakers go with it - it always goes together. Ladies can be even more creative. There are no real limits with a Champion hoodie. Try combining the cosy jumper with a maxi dress and masculine biker boots. This casual style break is not only great for everyday wear, but also for the office or an art opening. Hoodies also complement wide palazzo trousers particularly well with high-heeled ankle boots.
MODERN RUNNING LOOK WITH CHAMPION
Regardless of style issues, a Champion hoodie is of course still a great companion for colder outdoor training days. Go with tight windbreaker tracking pants, like the Athletics Windbreaker Men's Track Pant from New Balance at Keller x. And a pair of athletic retro sneakers like the Reebook Act 30, which can also be found in the Keller x shop, and both unisex or as a men's-only model. The result is a modern running look that leaves nothing to be desired in terms of functionality.